We only launch when we know that we can make a difference and add value to the work already being done by our member charities.

Our three criteria for launching an appeal help ensure that the DEC launches the right appeals at the right time.

Our three appeal criteria are:

1. SCALE 

The disaster must be on such a scale and of such urgency as to call for swift international humanitarian assistance.

2. CAPACITY

The DEC’s member charities, or some of them, must be in a position to provide effective and swift humanitarian assistance at a scale to justify a national appeal.

3. SUPPORT

There must be reasonable grounds for concluding that a public appeal would be successful, either because of evidence of existing public sympathy for the humanitarian situation or because there is a compelling case indicating the likelihood of significant public support should an appeal be launched.

There are many disasters that the DEC does not launch appeals for. These include disasters in countries that have the capacity to respond and make sure that people affected have their basic needs met, such as food, water and shelter.

Unfortunately there are also crises that do not attract sufficient attention or awareness to launch a DEC appeal. Nonetheless, our member charities will likely be working on the ground in these places and we always encourage donations to help them with their vital work.

Launching an appeal is expensive and comes at a cost to our partners, so we only launch when we know we can make a difference and we have a good chance of raising a significant amount of money. This ensures our fundraising is more efficient and a higher proportion of donations gets to those who need it most.

We are also constantly monitoring crises around the world, and provide information and updates via our website monitoring page.